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[THIS PORTFOLIO IS WIP]

A portfolio of professional projects and personal ventures where my inner-creative child’s curiosity charts the course.
by EZEKIEL “EAZY” SORIANO

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PLEASURES

Role: Product Photographer / Photoshoot Director

Year: 2024

Project: Product Photography for multiple Pleasures' collections, including a collaboration project, MLB x PLEASURES, focusing on studio flat-lay and lifestyle shots.

Highlights:

Engaged in multiple studio-based photography sessions, specializing in flat-lay shots to showcase product details.
Managed and collaborated with a photography team to ensure seamless execution and alignment with Pleasures' and MLB streetwear aesthetic.
Delivered high-quality images that enhanced the brand's e-commerce, social media, and marketing efforts across all channels.

2022, 2023, 2024, Product-Photography, Lifestyle

Ceremony of Roses

Role: Product Photographer

Year: 2023-2024

Project: Product Photography for multiple Ceremony of Roses projects, including the following artists: Kendrick Lamar, pgLang, Olivia Rodrigo, Dominic Fike, Lil Nas X, Rex Orange County, Megan Moroney, Victoria Monet, Rosalia, Zach Bryan, and A$AP Rocky.

Highlights:

Engaged in a studio-based photography session, specializing in flat-lay shots to showcase product details.
Shot product photography for various artists that I look up to which challenged me.
Delivered high-quality images that enhanced the brand's e-commerce, social media, and marketing efforts across all channels.

2023, 2024, Product-Photography, Lifestyle

bighouse

Role: Product Photographer

Year: 2024

Project: Flat-Lay Photography for bighouse.

Highlights:

Conceptualizing different ways to showcase colognes
Used an iridescent backdrop to shoot a few lifestyle close ups.

2024, Product-Photography, Lifestyle

Cactus Jack / Nike / Jordan / Mitchell & Ness

Role: Product Photographer

Year: 2021-2024

Project: 360 and Flat-Lay Photography for Travis Scott/Cactus Jack and his various collaborators.

Highlights:

360° Product Photography: Provided dynamic, interactive visuals for footwear and apparel, enhancing the digital shopping experience.
Flat-Lay & Studio Shoots: Executed clean, high-resolution flat-lay imagery that emphasized textures, embroidery, and branding details.
Brand Collaborations: Worked on exclusive releases with Mitchell & Ness and collegiate-inspired apparel, ensuring seamless visual storytelling aligned with the Cactus Jack aesthetic.
E-Commerce & Marketing Assets: Delivered polished product images used across online stores, social media campaigns, and promotional materials.

2021, 2022, 2023, 2024, Product-Photography, Lifestyle

Glo Gang

Role: Product Photographer

Year: 2020-Present

Project: Flat-Lay Photography for Glo Gang.

Highlights:

Flat-Lay & Studio Shoots: Executed clean, high-resolution flat-lay imagery that emphasized textures, embroidery, and branding details.
E-Commerce & Marketing Assets: Delivered polished product images used across online stores, social media campaigns, and promotional materials.

2020, 2021, 2022, 2023, 2024, 2025, Product-Photography, Lifestyle, Web Design

Canary Yellow & Off-White

Role: Product Photographer

Year: 2022-2023

Project: Flat-Lay Photography for Canary Yellow & Off-White

Highlights:

Executed clean, high-resolution flat-lay imagery that emphasized textures, embroidery, and branding details.
Shot many various accessories and products
Delivered polished product images used across online stores, social media campaigns, and promotional materials.

2022, 2023, Lifestyle, Product-Photography

M80

Role: Product Photographer

Year: 2022

Project: Flat-Lay Photography for M80 Esports

Highlights:

Executed a stand-up “ghost shot” of a garment that floats on its own.
Had full creative control on product photos

2022, Lifestyle, Product-Photography

Tanaka Farms

Role: Shopify Designer/Developer + Product Photographer

Year: 2025

Platform: Shopify

Overview
Tanaka Farms is one of Southern California’s most recognized family-owned farms, known for its seasonal events, produce, and artist collaborations. I led the digital rebrand, transforming their Shopify site into a scalable, story-driven experience that reflects the farm’s warmth and community spirit.

Process & Build
Using Dawn as a foundation, I developed a custom Shopify theme centered on modular design and seasonal storytelling. I also handled product photography for the Glowny collaboration and inline merchandise, creating visual consistency across the new site.

Key features included:

Dynamic Header and Mega Menu: Responsive navigation with seasonal color logic, nested menu items, and promotional badges.
Custom Storytelling Sections: Flexible content blocks for highlighting collaborations and farm events.
Automated Product Drops: Shopify Flow logic for timed merchandise releases, including the Steven Harrington x Tanaka Farms capsule.
Enhanced UX and SEO: Streamlined product layouts, adaptive imagery, and optimized meta structure for long-term growth.

Result
The rebrand unified commerce, storytelling, and visual identity, giving Tanaka Farms a digital home that evolves with each season and collaboration.

2025, Product-Photography, Web Design

Gardens & Seeds

Role: Website Designer / Developer / E-Commerce / Marketing / Content Creation

Year: 2023-Present

Project: As a core member of the Gardens & Seeds® team, I oversee e-commerce operations, marketing strategies, and content creation, ensuring a cohesive brand experience across all digital and physical touchpoints. My work spans from designing and maintaining the Shopify store to executing creative campaigns that drive engagement and sales. Through a multidisciplinary approach, I blend web design, photography, and strategic storytelling to bring the brand’s vision to life.

Highlights:

E-Commerce & Web Development: Designed and managed the Gardens & Seeds® Shopify store, optimizing the user experience and streamlining the online shopping journey.
Content Creation & Photography: Directed and executed product and lifestyle shoots, specializing in flat-lay imagery and visual storytelling to highlight product details.
Marketing & Brand Strategy: Developed and implemented digital marketing strategies and campaigns, leveraging social media, email marketing, and SEO to increase brand visibility and sales.
Creative Direction: Collaborated with designers and photographers to align content with Gardens & Seeds®’s aesthetic, ensuring consistency across all platforms.
Events/Activations: Spearheaded community-driven initiatives, including Younity Garden, our annual block party fostering local engagement, and ComplexCon 2023, where we introduced exclusive merchandise and immersive brand experiences to a global audience.

2023, 2024, 2025, Product-Photography, Lifestyle, Web Design

by Ezekiel “Eazy” Soriano