Sori is a creative endeavor that I started to honor my late-brother, Ethan ‘Sori’ Soriano. This store serves as a tribute to him where each product is a heartfelt homage to his spirit and legacy.

http://ethanjaylibsori.com/

SORI

A personal creative endeavor focused on family.

**Project:** As a core member of the Gardens & Seeds® team, I oversaw e-commerce operations, marketing strategies, and content creation, ensuring a cohesive brand experience across all digital and physical touchpoints. 

My work spanned from designing and maintaining the Shopify store to executing creative campaigns that drive engagement and sales. Through a multidisciplinary approach, I blended web design, photography, and strategic storytelling to bring the brand’s vision to life.


Gardens & Seeds

Where I learned to be gardener and cultivator.

**Project:** Product Photography for multiple Pleasures' collections, including a collaboration project, MLB x PLEASURES, focusing on studio flat-lay and lifestyle shots.

Pleasures

Guilty.

**Project:** 360 and Flat-Lay Photography for Travis Scott/Cactus Jack and his various collaborators.

Travis Scott / Cactus Jack

See these kicks?

**Project:** Tanaka Farms is one of Southern California’s most recognized family-owned farms, known for its seasonal events, produce, and artist collaborations. I led the digital rebrand, transforming their Shopify site into a scalable, story-driven experience that reflects the farm’s warmth and community spirit.

Using Shopify's Dawn theme as a foundation, I developed a custom Shopify theme centered on modular design and seasonal storytelling. I also handled product photography for the Glowny collaboration and inline merchandise, creating visual consistency across the new site.


Tanaka Farms

Where I get my strawberries.

**Project:** Flat-Lay Photography for Canary Yellow & Off-White.

**Highlights:**

- Executed clean, high-resolution flat-lay imagery that emphasized textures, embroidery, and branding details.

- Shot many various accessories and products

- Delivered polished product images used across online stores, social media campaigns, and promotional materials.

Canary Yellow & Off-White

"E was here."

**Project:** Product Photography for multiple Ceremony of Roses projects, including the following artists: Kendrick Lamar, pgLang, Olivia Rodrigo, Dominic Fike, Lil Nas X, Rex Orange County, Megan Moroney, Victoria Monet, Rosalia, Zach Bryan, and A$AP Rocky.

- Engaged in a studio-based photography session, specializing in flat-lay shots to showcase product details.
- Shot product photography for various artists that I look up to which challenged me.
- Delivered high-quality images that enhanced the brand's e-commerce, social media, and marketing efforts across all channels.

Ceremony of Roses

Roses are Orange?

**Project:** Flat-Lay Photography for Pharrell Williams’ VIRGINIA under TITOL Retail, LLC

**Highlights:**

- Executed clean, high-resolution flat-lay imagery that emphasized textures, and branding details. 

- Delivered polished product images used across online stores, social media campaigns, and promotional materials.

VIRGINIA

4 counts

I design and build modern e-commerce experiences that go beyond templates.
From clean Shopify themes to fully custom headless builds, every site is crafted to feel intentional, fast, and elevated.

Web Design & Development

I create clean, intentional product imagery designed for e-commerce, ads, and campaigns.