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Tanaka Farms

 Role: Shopify Designer/Developer + Product Photographer

Year: 2025

Platform: Shopify

Overview
Tanaka Farms is one of Southern California’s most recognized family-owned farms, known for its seasonal events, produce, and artist collaborations. I led the digital rebrand, transforming their Shopify site into a scalable, story-driven experience that reflects the farm’s warmth and community spirit.

Process & Build
Using Dawn as a foundation, I developed a custom Shopify theme centered on modular design and seasonal storytelling. I also handled product photography for the Glowny collaboration and inline merchandise, creating visual consistency across the new site.

Key features included:

  • Dynamic Header and Mega Menu: Responsive navigation with seasonal color logic, nested menu items, and promotional badges.

  • Custom Storytelling Sections: Flexible content blocks for highlighting collaborations and farm events.

  • Automated Product Drops: Shopify Flow logic for timed merchandise releases, including the Steven Harrington x Tanaka Farms capsule.

  • Enhanced UX and SEO: Streamlined product layouts, adaptive imagery, and optimized meta structure for long-term growth.

Result
The rebrand unified commerce, storytelling, and visual identity, giving Tanaka Farms a digital home that evolves with each season and collaboration.
 2025, Product-Photography, Web Design

sail off without a map✦
by Ezekiel “Eazy” Soriano